Seeing The World Differently
A year or two ago, I bought a new bike. As I tried different models out, I discovered single speeds (with no gears) and disk breaks (like you get on a motorbike).
Suddenly, whenever I was out and about, I started noticing single speed bikes and disk breaks. I could hardly go past a cyclist without spotting one or the other.
More recently, I started wearing glasses. Suddenly, as I walked down the street, everyone was wearing them! Thick, thin, rimless, black plastic, green steel, you name them, I noticed them.
This weekend, doing a little bit of research, I found myself reading Luis Alt’s profile on the live|work site:
When I discovered service design, it hit me: that’s what I’ve been preparing myself for, it’s what I want to do!
I feel just the same about business design. I’ve always been interested in its constituent elements but recently, I feel like I’ve started to see how they join up. I see business design wherever I go.
I’ve been in this situation before when learning to programme. You force yourself into a new world. Read the literature without really understanding the context. Play with the command line or the sketch pad. And lo and behold, a few months or years down the line, things start to fall into place.
To use the language of The Timeless Way of Building, you pass through “the gate” and start to practice the “the way”.
Same world, different eyes.
