The 30%+ Apple takes on every purchase in the app store is a significant disincentive to sell through their platform. Because it’s a new service, a new deal, it’s one that we’re all too aware off and scrutinise before grudgingly making our cocoa devil’s pact.

But it’s worth remembering that we operate within just such a system every day of our lives.

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I was talking to Mamading Ceesay recently about the Gallup World Poll, which tells us that what people really want is a good job. He pointed out that it was interesting people equate fulfilling work with a decent job: are there not other ways to be satisfied?

The next night, a Friday on the sofa nursing a cold, I watched this talk by Umair Haque. I had been reading his response to the comments on his Generation M Manifesto and spotted a link purporting to explain what “doing meaningful stuff that matters” means in detail.

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I’ve been hugely impressed with Umair Haque since coming across his Users Guide to the 21st Century and his recent blog post on Unnovation resonates, with its assertion that “strategy can only be described as an innovation if it results in (or is the result of) authentic, durable economic gains.”

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